Business Overview

Provide the basic information about your company. When naming your organization, it’s important to remember that the business’s legal name does not have to be what’s used in your marketing materials. For example, the Co-op store in Flin Flon is legally named the North of 53 Consumers Co-op, but is casually referred to as the Co-op.

Provide a brief overview of what your business does, where it does it, and why it’s doing that. It’s important to let your reader know that the co-op is filling a gap or capitalizing on an opportunity.