Running a successful business requires knowledge of your industry, marketplace, and the people that are purchasing your goods and services as well as your competitors. To properly plan how your business will fit into this marketplace, do some research and find out who will be buying your products, who else is operating in this market, and what changes might be coming down the road that could change this pattern. Using data is a great way to back up this analysis and will help paint a picture for the reader. Consider working with one of the provincial business development organizations to help you obtain this information.